Client's requirements were to devise fresh, festive, appropriate, shifted and original corporate materials to be used in variety of purposes. As well as moving away from the usual New Year's standard of displaying winter motifs.

We came to solution playing with the Bank's logo and as a basis we created fashionable pattern to be used across different corporate materials. From that starting point, empowered by useful pattern, we created different materials for different media. Materials varied from print to outdoor campaign.

Printed materials included gift bags in different sizes, daily planners (with graphic on inside cover) and calendar. As an addition to printed material we created cubical pendant for bottle. Outdoor campaign (print and digital) included billboards, city-lights, animated digital posters and large format window posters. To emphasize forthcoming year, for that part of campaign we specifically designed "24" with pattern incorporated in sphere.

Design by Alira Hrabar Bekar and Dušan Bekar

Font used:
Akzidenz-Grotesk by Berthold